Search for collections on Repository Universitas Islam Riau

Pengaruh Harga Dan Kualitas Produk Terhadap Pembelian Di Toko Baju Nizam Kuntu Kecamatan Kampar Kiri Kabupaten Kampar

Aldino, Mohd Trio (2023) Pengaruh Harga Dan Kualitas Produk Terhadap Pembelian Di Toko Baju Nizam Kuntu Kecamatan Kampar Kiri Kabupaten Kampar. Other thesis, Universitas Islam Riau.

[thumbnail of 195210498.pdf] Text
195210498.pdf - Submitted Version
Restricted to Registered users only

Download (5MB) | Request a copy

Abstract

This research aims to determine the influence of price and quality on purchases atthe Nizam Kuntu Clothing Shop, Kampar Kiri District, Kampar Regency. Thesample in this study was 80 respondents. The types and sources of data are primaryand secondary data, while the data collection technique uses questionnaires. Thedata analysis technique used in this research is multiple linear regression testingwith the help of SPSS version 26 software. The results of this research show thatproduct price and quality have a significant influence on purchasing decisions atthe Nizam Kuntu Clothing Shop, Kampar Kiri District, Kampar Regency.

Item Type: Thesis (Other)
Contributors:
Contribution
Contributors
NIDN/NIDK
Sponsor
Sundari, Eva
1004017001
Uncontrolled Keywords: Price, Product Quality, Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Erza Pebriani S.Pd
Date Deposited: 07 Aug 2025 06:58
Last Modified: 07 Aug 2025 06:58
URI: https://repository.uir.ac.id/id/eprint/26406

Actions (login required)

View Item View Item