Hafriza, Alifah (2022) Pengaruh Kepercayaan, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Skincare Ms Glow (Studi Kasus Pada Anak-anak Remaja Di Kecamatan Langgam, kabupaten Pelalawan). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to find out and analyze how the influence of trust, product quality, and price on purchasing decisions for Ms Glow Skincare (a case study on adolescent children in Langgam District, Pelalawan Regency). The population in this study were teenage children in the Langgam sub-district, Pelalawan district. The sampling technique in this study used Accidental Sampling, namely based on the objectives and considerations of the researcher and the sample amounted to 57 people using the Lemeshow formula. Data collection techniques in this study using a questionnaire (questionnaire). The data analysis technique in this study used descriptive analysis and used SPSS 23. The results of this study indicate that trust, product quality and price partially and simultaneously have a significant effect on purchasing decisions for Ms Glow Skincare in Langgam District, Pelalawan Regency.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Trust, Product Quality, Price, and Purchase Decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 08 Dec 2022 09:52 | ||||||
| Last Modified: | 08 Dec 2022 09:52 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18143 |
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