Husaini, Zikri (2022) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Rehat Coffee Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the influence of store atmosphere on purchasing decisions at Rehat Coffee café. The method used is quantitative and the types of data used are primary and secondary data. The population of this study was consumers of Café Rehat Coffee with a total sample of 50 respondents. Sampling in this study used the purposive sampling method. Methods for data management using data collection scale techniques, linear regression, Coefficient of Determination, Partial test T. Based on the results of the analysis, it was obtained that the store atmosphere variable simultaneously had a positive and significant effect on the purchase decision variable.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 07 Dec 2022 13:07 | ||||||
| Last Modified: | 07 Dec 2022 13:07 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18085 |
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