Pengaruh Atribut Produk Terhadap Kepuasan Konsumen Pada Pangeran Fried Chicken Di Pekanbaru

Alfira, Fernando (2022) Pengaruh Atribut Produk Terhadap Kepuasan Konsumen Pada Pangeran Fried Chicken Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine how product attributes at the Bukit Barisan branch of Prince Fried Chicken and how customer satisfaction is Pangeran Fried Chicken Bukit Barisan branch, this study also aims to determine whether there is an influence between product attributes on consumer satisfaction of Pangeran Fried Chicken. This research method uses quantitative methods with a descriptive approach. The results of this study indicate that judging from the product attribute indicators consisting of product quality, product features and product design are in the good category and the consumer satisfaction variable which consists of indicators of expectation, performance, comparison, experience, and confirmation is also in the good category. This research model has a positive and significant influence between product attributes on consumer satisfaction at Pangeran Fried Chicken.

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