Alkindi, Muhammad (2022) Pengaruh Citra Merek Beras CML Terhadap Keputusan Pembelian di Toko Sinar Rambah, Rohul. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of CML rice brand image on purchasing decisions at Sinar Rambah stores, Rohul. The research method uses SPSS 22.00. The analysis used in this study is a simple linear regression technique. The sampling technique used is using the census technique / saturated sampling technique. The subjects of this study were 50 CML rice resellers at the Sinar Rambah store, Rohul. The results of this study were that there was a significant influence between the brand image of CML rice on purchasing decisions at the Sinar Rambah store, Rohul. This means that the higher the brand image of CML rice, the higher the purchasing decisions at Sinar Rambah, Rohul, and vice versa.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Brand Image, Purchase Decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 18 Oct 2022 16:34 | ||||||
| Last Modified: | 18 Oct 2022 16:34 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16636 |
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