Analisis Keputusan Pembelian Pakaian Konveksi Di Toko Hope Of Denim Kota Pekanbaru

Putra, Owen Rahadiyen (2020) Analisis Keputusan Pembelian Pakaian Konveksi Di Toko Hope Of Denim Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the decision to buy convection clothing at the Hope of Denim Pekanbaru. The population in this study are consumers who buy convection clothes at the Hope of Denim Shop Pekanbaru. Researchers took samples using accidental sampling method. Sampling was done using the Hair method, thus the number of samples was 20 x 5 = 100 respondents. Data analysis using descriptive analysis method. Based on the results of research for product design, most respondents of the Hope of Denim brand clothing agree with the quality, price, model, appearance, choice of color and size of the product. Local brand factors, respondents agree that the Hope of Denim brand clothing in terms of local brands, the brand is well-known in the community, the quality is trustworthy, beneficial to consumers, there is no risk when using the product, the price is cheaper than other stores, has complete information about the product and has an image. which is good. Promotion factor, respondents agree with promotions in local newspapers, local tv promotions, getting to know clothes from SPG stores. get to know Hope of Denim brand clothing from social media (IG, Facebook), and promote its products to consumers and direct product promotion in stores.

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