Analisis Strategi Komunikasi Pemasaran Oleh Tutor Kampung Inggris Barito Dalam Menarik Minat Siswa (Studi Pada Aktivitas Event MTLC Di MAN 1 Teluk Kuantan)

Gustina, Rista Viona (2022) Analisis Strategi Komunikasi Pemasaran Oleh Tutor Kampung Inggris Barito Dalam Menarik Minat Siswa (Studi Pada Aktivitas Event MTLC Di MAN 1 Teluk Kuantan). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to know how marketing communication strategy by tutors of Kampung Inggris BARITO in attract student’s during MTLC’S event at MAN 1 Teluk Kuantan for join the course Kampung Inggris BARITO. This research uses descriptive qualitative method, data collection technique through observation and interview uses the communication theory approach of Harold D. Laswell. And then data precessing technique of data analysis is carried out in three stages data reduction,data presentation and the last conclusion. The result of this study the marketing communication strategies did by tutors of Kampung Inggris BARITO during MTLC’s event was uses social media for spread information about MTLC’s event and uses MTLC’s event as promotion by the tutors, the marketing communication strategies was direct marketing with spread all information about Kampung Inggris BARITO uses the easily language to inform for audienc about tell how learning method and all activities in BARITO with many way which is make the students get more interested with the commucition who did by the tutors.

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