Kriswayuni, Dian Putri (2022) Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Roti Barokah (Studi Kasus Di Air Molek Kabupaten Indragiri Hulu). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the marketing strategy of Barokah bread point. The sample size is 100 respondents. The data collection method used is questionnaire interview and observation. The data analysis used in this study is qualitative descriptive analysis. In this marketing mix, it is stated that the results of the respondents' responses are in the good category of the overall marketing mix variables, the most influential variable is the price variable with the respondents' responses stating that Ratu Barokah has been going well. Keywords: Marketing strategy, Marketing mix, Bread Barokah, Sales volume.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Hidayat Romi UNILAK | ||||||
| Date Deposited: | 31 Aug 2022 10:05 | ||||||
| Last Modified: | 31 Aug 2022 10:05 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14604 |
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