Mayora, Sindi (2022) Pengaruh Kualitas Pelayanan Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Cafe Gerobak Di Payakumbuh. Other thesis, Universitas Islam Riau.
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Abstract
This study was made in order to be able to analyze the effect of service quality and lifestyle variables simultaneously, positively and significantly on purchasing decisions at Cafe Gerobak in Payakumbuh. This study uses descriptive quantitative methods that use primary and secondary data obtained through interviews and research questionnaires. Respondents used were 100 cafe visitors. From the results of the study it is known that the variables of service quality and lifestyle together have a significant influence on purchasing decisions at Cafe Gerobak in Payakumbuh. The most dominant and more influential factor on purchasing decision variables is lifestyle.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Service Quality, Lifestyle, Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Hidayat Romi UNILAK | ||||||
| Date Deposited: | 31 Aug 2022 07:35 | ||||||
| Last Modified: | 31 Aug 2022 07:35 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14594 |
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