Rosita, Wike Aprila (2022) Analisis Strategi Pemasaran Produk Makanan Khas Kampar Kue Tradisional Kak Ira di Kecamatan Kuok Kabupaten Kampar. Other thesis, Universitas Islam Riau.
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Abstract
ANALYSIS OF MARKETING STRATEGIES FOR KAMPAR TRADITIONAL FOOD PRODUCTS KUE TRADISIONAL KAK IRA IN KUOK DISTRICT, KAMPAR REGENCY By: WIKE APRILA ROSITA 185210424 This study aims to determine the marketing strategies for Kampar traditional food products Kue Tradisional Kak Ira in Kuok District, Kampar Regency. The number of samples were 50 respondents. Data collection methods used were interviews, questionnaires, and observations. Analysis of the data used in this study is a qualitative descriptive analysis. The result of the study concluded that the result of the descriptive analysis concluded that the overall marketing strategy variable was stated that the responses of respondents were in the good category. Of all the marketing strategy variables, the most influential variable is the product variable with the respondent’s response stating that Kue Tradisional Kak Ira in Kuok District, Kampar Regency have been going well.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Keywords: Marketing Strategy: Product, Price, Place, Promotion | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Hidayat Romi UNILAK | ||||||
| Date Deposited: | 30 Aug 2022 07:51 | ||||||
| Last Modified: | 30 Aug 2022 07:51 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14524 |
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