Wisafitri, Serly (2022) Pengaruh Iklan Youtube Terhadap Minat Beli Konsumen Pada Marketplace Shopee (Studi Pengguna Shopee Masyarakat Kota Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
This research to find out how the influence of youtube advertising on consumers buying interest in the shopee marketplace with a study of shopee users in the city of Pekanbaru. The type of research used is quantitative and descriptive methods. Data collection techniques obtained using primary data and secondary data throught interviews and research questionners. The sampling technique used was purposive sampling throught Lemeshow 1997 formula, which had no known population so that the number of sampels taken was 96 people. The data analysis technique in this research used hypothesis test and simple linier regression. Based on the results in this research, it was concluded that youtube advertising had a significant effect on consumer buying interest in the shopee marketplace by hypothesis testing.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Youtube Advertising, Costumers Buying Interest | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 25 Aug 2022 09:59 | ||||||
| Last Modified: | 25 Aug 2022 09:59 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14290 |
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