Yustarina, Desi (2022) Strategi Komunikasi Pemasaran Terpadu Pada Program Diplomat Success Challenge Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to find out data on the integrated marketing communication strategy in the Diplomat Success Challenge (DSC) program in Pekanbaru. An entrepreneur is an innovator who can turn an opportunity into a value-added business idea. Entrepreneurs also play a major role in the economy, namely by contributing to increasing economic growth and creating jobs that will have an impact on increasing state income. This study uses qualitative methods, using data collection techniques of observation, interviews and documentation as well as research subjects 2 DSC team. The results show that the integrated marketing communication strategy uses the concept of integrated marketing communications combining various marketing activities simultaneously, namely direct marketing, sales promotion, public relations, personal selling, advertising. (advertising).
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Handayani, Benni UNSPECIFIED |
| Uncontrolled Keywords: | Communication Strategy, Integrated Marketing Communication, DSC |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Ilmu Komunikasi |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 24 Aug 2022 10:22 |
| Last Modified: | 24 Aug 2022 10:22 |
| URI: | https://repository.uir.ac.id/id/eprint/14248 |
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