Strategi Komunikasi Pemasaran Terpadu Pada Program Diplomat Success Challenge Pekanbaru

Yustarina, Desi (2022) Strategi Komunikasi Pemasaran Terpadu Pada Program Diplomat Success Challenge Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out data on the integrated marketing communication strategy in the Diplomat Success Challenge (DSC) program in Pekanbaru. An entrepreneur is an innovator who can turn an opportunity into a value-added business idea. Entrepreneurs also play a major role in the economy, namely by contributing to increasing economic growth and creating jobs that will have an impact on increasing state income. This study uses qualitative methods, using data collection techniques of observation, interviews and documentation as well as research subjects 2 DSC team. The results show that the integrated marketing communication strategy uses the concept of integrated marketing communications combining various marketing activities simultaneously, namely direct marketing, sales promotion, public relations, personal selling, advertising. (advertising).

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