Sundari, Indah (2022) Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Es Teh Indonesia (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis UIR). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of price and prodouct quality on consumer satisfaction (Case Study of Student of the Faculty of Economics and Business, Islamic University of Riau) Teh total population in this study is 4.098 people who will be sample as many as 100 respondents using probability sampling technique. Data analysis in this study using SPSS 22. The results of the research partially and simultaneously show that the marketing mix of price (X1), Product Quality (X2), and Consumer Satisfaction (Y) have a positive and significant effect on consumer satisfaction of Es Teh Indonesia (Case Study of Students of the Faculty of Economics and Buseness, Islamic University of Riau). While the marketing mix has an effect on consumer satisfaction of Es Teh Indonesia (Case Study of Students of the Faculty of Economics and Business, Islamic University of Riau).
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Asril, Asril UNSPECIFIED |
| Uncontrolled Keywords: | Price, Product Quality, Consumer Satisfaction |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 23 Aug 2022 09:53 |
| Last Modified: | 23 Aug 2022 09:53 |
| URI: | https://repository.uir.ac.id/id/eprint/14189 |
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