Pemanfaatan Akun Media Sosial Diskominfo Kota Dumai Dalam Mempromosikan UMKM

Rasyadi, M. Abghi (2022) Pemanfaatan Akun Media Sosial Diskominfo Kota Dumai Dalam Mempromosikan UMKM. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to improve the economy in Dumai City, especially UMKM in Dumai, especially during the pandemic since March 2020 until now but now it is a little better than at the beginning of the arrival of covid-19. Therefore, DISKOMINFO Dumai took the initiative to help improve the economy in Dumai City, especially UMKM there by creating a program called DISKOMINFO Support UMKM. Through this program, DISKOMINFO Dumai helps promote UMKM in Dumai City through social media, namely Instagram. The study used a qualitative method with a descriptive approach with data collection techniques in the form of interviews, observations, and documentation. While the technique of checking the validity of the data uses the triangulation technique, namely utilizing something other than the data for checking purposes or as a comparison against the data. The results of this study indicate that DISKOMINFO Dumai uses stages in promotion and the results are positive responses from various UMKM actors who have registered for this program.

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