Susanti, Kiki Anasya (2021) Pengaruh Influencer Dr. Zaidul Akbar Terhadap Perilaku Gaya Hidup Sehat (Healthy Lifestyle) Konsumen. Other thesis, Universitas Islam Riau.
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Abstract
This study aimed to find out the influence of the influencer, Dr. Zaidul Akbar on a healthy lifestyle. The population in this study were all followers of the @zaidulakbar on his active account, while the number of samples was taken as many as 95 people using purposive sampling technique. The data collection techniques were interview, questionnaire, and observation. Based on the descriptive analysis, it can be seen that the responses of the respondents to the influencer, Dr. Zaidul Akbar were in a good category, and so was the healthy lifestyle. The results of the data indicated that the influencer had a significant 2 effect on the healthy lifestyle with determination coefficient (R ) of 0.659. Thus, the influencer had effect on the healthy lifestyle.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Influencer, Healthy Lifestyle | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 01 Aug 2022 09:21 | ||||||
| Last Modified: | 01 Aug 2022 09:21 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/13162 |
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