Bunda, Nur Shinta Permata (2022) Analisis Bauran Pemasaran Pada Zaky & Dicky Cafe Bangkinang Kabupaten Kampar. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine the marketing mix of Zaky & Dicky Café. The location in this study was carried out in Bangkinang, Kampar Regency. The sample in this study amounted to 100 consumers with accidental sampling, namely taking samples randomly (whenever and wherever) as long as they meet the requirements as samples. The analysis uses a descriptive model. The results of the research study explain that the marketing mix carried out by Zaky & Dicky Café in Bangkinang, Kampar Regency is in the category of strongly agree with the resulting average value of 4.25. This explains that the marketing mix is important in a business, the better the marketing is done, the faster the expected achievement. The highest indicator in the process with a value of 4.49 belongs to the category of strongly agree. While the lowest indicator on the price with a value of 4.17 belongs to the category of agree.
| Item Type: | Thesis (Other) | |||||||||
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| Uncontrolled Keywords: | Marketing Mix, Zaky & Dicky Café | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | |||||||||
| Divisions: | > Manajemen | |||||||||
| Depositing User: | Mohamad Habib Junaidi | |||||||||
| Date Deposited: | 23 Jul 2022 06:13 | |||||||||
| Last Modified: | 23 Jul 2022 06:13 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/12679 |
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