Napitupulu, Liberto Saputra
(2021)
Pengaruh Pemanfaatan M - Tix Terhadap Minat Beli Tiket Bioskop Online Di XXI Mal SKA Pekanbaru.
Other thesis, Universitas Islam Riau.
Abstract
The purpose of this study was to determine and analyze the effect of the use of M - tix on the interest in buying online cinema tickets at XXI mall sk a Pekanbaru. The sampling method in this study was purposive non probability sampling. The population is data on XXI cinema service users who have used the M - tix application with a sample size of 50 respondents. The research data were obtained from questio nnaires and observations with related parties according to the research objectives. The analysis technique uses validity test, reliability test, simple linear regression with hypothesis testing, namely the T test (partial). The results showed that partiall y, the M - tix application variable had a significant effect on increasing consumer buying interest in XXI mall ska Pekanbaru with T count 10.026 <T table 2.011. The result of the coefficient of determination obtained is 0.677 or 677%, meaning that the M - tix application variable has an effect on purchase intention while the remaining 32.3% is influenced by the variables studied in this study.
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