Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Kosmetik Merek Wardah Di Kecamatan Marpoyan Damai

Amelia, Rani Juwita (2020) Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Kosmetik Merek Wardah Di Kecamatan Marpoyan Damai. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the effect of brand equity elements on Wardah cosmetics purchase decisions in Marpoyan Damai District. The research method used was descriptive, thepopulation in this study were Wardah cosmetics users in Marpoyan Damai District. While the sample of this research is 50 people. The analytical tool used is SPSS 22. The results showed that brand equity influenced the purchasing decisions of Wardah cosmetics in Marpoyan Damai District.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSyahdanur, Syahdanurperpustakaan@uir.ac.id
Uncontrolled Keywords: Brand Equity, Brand Awareness, Quality Perception, Brand Association, Brand Loyalty, and Purchasing Decisions
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Mia
Date Deposited: 17 Mar 2022 06:44
Last Modified: 17 Mar 2022 06:44
URI: http://repository.uir.ac.id/id/eprint/8950

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