Hubungan Antara Citra Tubuh Dengan Perilaku Konsumtif Pada Remaja Di Pekanbaru

Kusumawati, Heni (2021) Hubungan Antara Citra Tubuh Dengan Perilaku Konsumtif Pada Remaja Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Changes experienced during adolescence cause teenagers to be very concerned about their body image and make various efforts to always improve their appearance.One of the efforts made by teenagers is to carry out consumptive behavior. This study aims to determine how big the relationship between body image and consumptive behavior in adolescents in Pekanbaru. The subjects in this study were teenagers in Pekanbaru with a total sample of 281 subjects. Sampling using the technique of Non-probability Sampling with the type of Convenience Sampling. The data in this thesis were obtained through a body image scale of 21 questions and a consumptive behavior scale of 30 questions. This statistical analysis shows that there is a positive and significant relationship with a correlation coefficient (r) of 0.296 with a significant value (p) = 0.000 (p < 0.05), so that the hypothesis can be accepted. This shows that there is a positive and significant relationship between body image and consumptive behavior in adolescents in Pekanbaru.

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