PERLINDUNGAN KONSUMEN DALAM TRANSAKSI JUAL BELI ONLINE PRODUK KOSMETIK (PEMUTIH WAJAH) YANG MENGANDUNG ZAT BERBAHAYA BERDASARKAN UNDANG - UNDANG NOMOR 8 TAHUN 1999

arlina, sri (2018) PERLINDUNGAN KONSUMEN DALAM TRANSAKSI JUAL BELI ONLINE PRODUK KOSMETIK (PEMUTIH WAJAH) YANG MENGANDUNG ZAT BERBAHAYA BERDASARKAN UNDANG - UNDANG NOMOR 8 TAHUN 1999. UIR LAW REVIEW, vol 2 (01). pp. 317-330. ISSN 2548-7671

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Abstract

The target consumers of cosmetic products are women, because women use more cosmetics in their daily activities.With the existence of online buying and selling provides convenience for entrepreneurs and sellers to exhibit cosmetic products with various brands, whether originating from abroad or domestic production of cosmetics products. Many disadvantages are caused by the circulation of cosmetic products bleach face but this danger is not realized by women. In order to get a white facial skin, the women use instant ways that is by using bleach products in the form of facial bleach cream. Many facial bleach creams are not safe to be consumed in the market, this creamy whitening product on average do not have permission from the Food and Drug Supervisory Agency (BPOM) and the Department of Health. While Cosmetics on the market must meet the standards set by the laws and the government. The problems that occur in the process of online transactions, cosmetics products (whitening face) where the consumer is almost the whole is the woman one of them can not directly detect, sort, investigate, see, or try it or feel it directly cosmetics that have been ordered online. This is caused by the lack of clarity of cosmetic products information bleach facial, good information about the composition, ingredients and how to use the right, so that consumers in taking the decision to buy only based on the interest of the image, and the price discount only Keywords: consumer protection

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