Analisis Pemasaran Ayam Ras Pedaging (broiler) Di PT. Tunas Satwa Mandiri Kota Pekanbaru

Hidayat, Riski (2021) Analisis Pemasaran Ayam Ras Pedaging (broiler) Di PT. Tunas Satwa Mandiri Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Boiler chicken meat is an easily available source of protein that is widely consumed by the public. One of the broiler chicken producers in the city of Pekanbaru is PT. Tunas Satwa Mandiri. This research was conducted to analyze the marketing mix and marketing channels contained in PT. Tunas Satwa Mandiri. This research uses descriptive analysis. Primary data is obtained from interviews and direct observation, secondary data is obtained from documents and processed data relating to the research. The results showed that the components of the marketing mix included the products sold were broilers, the price of chickens sold was Rp. 17,600 per kilogram, the place used as a place for selling and storing feed, and promotion through one customer to another. The marketing channels available at PT. Tunas Satwa Mandiri, among others, a marketing agency consisting of wholesalers and retailers, a marketing function consisting of an exchange function including purchases and sales carried out by PT. Tunas Satwa Mandiri and wholesalers and retailers. Physical functions include storage, processing and transportation activities carried out by PT. Tunas Satwa Mandiri and wholesalers and retailers, and the function of the facility, namely the function of standardization or grading performed by PT. Tunas Satwa Mandiri. Keywords: Marketing Analysis, Marketing Mix, Marketing Institution, Marketing Function

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