Ismayana, Ismayana (2021) Analisis Pengaruh Lokasi, Kelengkapan Produk Dan Harga Terhadap Pembelian Ulang Pada Waroeng Market Flamboyan Ujung Batu Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine wheter the location, product completeness and price affect the interet in repurchasing the ujung batu community at the waroeng market flamboyant. The population in this study is the ujung batu community. Samples taken were 100 respondents. Data collection was carried out by distributing questionnaires to the Ujung Batu community who had shopped at least twice. Sampling in this study using purposive sampling technique. The data analysis technique used is multiple linear regression analysis techniques. The results of this study indicate that: (1) location, product completeness and price together have an effect on consumer repurchase interest, (2) location partially has a positive effect on consumer repurchase, (3) product completeness partially has a positive effect on consumer repurchase, (4) price partially does not have a positive effect on consumer repurchases. Keywords: location, product completeness, price, consumer repurchase interest.
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | location, product completeness, price, consumer repurchase interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Febby Amelia |
| Date Deposited: | 21 Feb 2022 07:40 |
| Last Modified: | 21 Feb 2022 07:40 |
| URI: | http://repository.uir.ac.id/id/eprint/6099 |
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