Pengaruh Kualitas Pelayanan Dan Islamic Branding Terhadap Keputusan Pasien Rsia Zainab Pekanbaru

Tusakdiah, Halimat (2021) Pengaruh Kualitas Pelayanan Dan Islamic Branding Terhadap Keputusan Pasien Rsia Zainab Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of the study to find out and analyze the influence of the quality of service and islamic branding on the decision of patients Zainab Pekanbaru Mother and Child Hospital. The population in this study is the total number of outpatients zainab Pekanbaru Mother and Child Hospital in 2020 as many as 175837 patients.. By taking 100 patients as a research. Sampling techniques are done by Purposive Sampling method. While the type and source of data obtained through primary and secondary data. Analyze data obtained by using SPSS 20. Based on the results of the study and discussion on this study is known to have a positive and significant influence between the variable Quality of Service to Patient Decisions in The Hospital Mother and Child Zainab pekanbaru.. Then it is known the positive and significant influence between islamic branding variables on patient decisions at Zainab's Mother and Child Hospital pekanbaru. When viewed from the test results means the Quality of Service and Islamic Branding has a significant effect on the Decision of Patients in Zainab Mother and Child Hospital. Keywords: Service Quality, Islamic Branding, Patient Decisions

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