Aina, Aina (2021) Pengaruh Kualitas Layanan Dan Lokasi Terhadap Keputusan Pembelian Pada Hafiz Resto Di Siak Sri Indrapura. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze whether service quality and location had a positive and significant effect on purchasing decisions at Hafiz Resto Siak Sri Indrapura. The population in this study are the people who visit Hafiz Resto both inside and outside Siak Sri Indrapura. The sampling technique in this study was to use purposive sampling technique, namely sampling with certain considerations and based on the research objectives of 50 people. Data collection techniques in this study using a questionnaire. The data analysis technique in this study used descriptive analysis and SPSS 26 testing. The results of this study indicate that service quality and location have a positive and significant effect on purchasing decisions at Hafiz Resto Siak Sri Indrapura. Key Word: Service Quality, Location And Purchase Decision
| Item Type: | Thesis (Other) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Location And Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Febby Amelia |
| Date Deposited: | 21 Feb 2022 07:30 |
| Last Modified: | 21 Feb 2022 07:30 |
| URI: | http://repository.uir.ac.id/id/eprint/5993 |
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