Pengaruh Kemasan, Harga dan Kualitas Terhadap Keputusan Pembelian Pada Produk Minuman Coconut Jelly (dekla Batok) Bangkinang Kabupaten Kampar

Pratama, Fikky Radika (2017) Pengaruh Kemasan, Harga dan Kualitas Terhadap Keputusan Pembelian Pada Produk Minuman Coconut Jelly (dekla Batok) Bangkinang Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of packaging, price and quality on purchasing decisions on the Coconut Jelly (Dekla Batok) Bangkinang Drinking Products Kampar Regency, and to find out whether the Packaging, Price, and Quality variables have a positive and significant effect on the Purchase Decision variable on the Coconut Jelly (Dekla Batok) Drink Product Bangkinang Kampar Regency. The population in this study is the community or consumers who have shopped at the Coconut Jelly (Dekla Batok) Bangkinang Kampar Regency. While the sample used was 98 respondents. Determination of the number of samples in this study using purposive sampling technique. The analysis used in this study is validity test, reliability test, multiple linear regression analysis, terminated coefficient test, f test and t test. Based on the results of the analysis carried out in the study, it is known that Packaging, Price, and Quality have a positive and significant effect on Purchasing Decisions on Coconut Jelly (Dekla Batok) Bangkinang Drinking Products in Kampar Regency.

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