Persepsi Guru Wanita Madrasah Ibtidaiyah Al Barokah Pekanbaru Terhadap Iklan Kosmetik Wardah di Televisi

Adha, Heni (2017) Persepsi Guru Wanita Madrasah Ibtidaiyah Al Barokah Pekanbaru Terhadap Iklan Kosmetik Wardah di Televisi. Other thesis, Universitas Islam Riau.

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Abstract

The research titled “Perception of Female Teachers Madrasah Ibtidaiyah Albarokah Pekanbaru Againts Wardah Cosmetik Ads On Televison”. Television is a vehicle where the advertisers always want to use broadcast media to sell a products whut the intention of making anyone who saw the ad products are interested in using the product. Besides television is also a measure of the mass media that most devoteas, because by television viwers can see and hear directly the information aired thus providing convenience to absorb information at present. In this research using qualitative methods. Data collection techniques using interview and documentation. The informants were 8 people, where 8 people informant was a female teachers working at the school against wardah cosmetic ad impressions on television. Results from this study if connect with the theory of selective perception wich is the term applied to the tendency of human perception is influenced by the desires, needs, attitudes, and factors other psikologi. Selective perception has a very important role in different people may respond to the same message in different ways, where female teachers at at the madrasah this Albarokah have the perception that there toward advertising wardah but has a different way of submit.

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