Analisis Usaha dan Strategi Pengembangan Agroindustri Keripik Nanas Bumdes Kuala Alam, Kecamatan Bengkalis, Kabupaten Bengkalis, Provinsi Riau

Irdayanti, Irdayanti (2023) Analisis Usaha dan Strategi Pengembangan Agroindustri Keripik Nanas Bumdes Kuala Alam, Kecamatan Bengkalis, Kabupaten Bengkalis, Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to analyze the characteristics of entrepreneurs, employees, and business profiles; agro-industry business analysis; Pineapple chips agro-industry development strategy; and policy implications. This research was conducted at Village-Owned Enterprises (BUMDes) Kuala Alam, Bengkalis District, using a survey method. Intentional collection of respondents, consisting of employees and directors of BUMDes, resellers, customers, Village Government, Government Officials, and Experts. The results showed that: (1) (a) The characteristics of employers and employees are at a productive age; education of entrepreneurs and employees is at the secondary level; the business experience of entrepreneurs and employees is still low; dependents of the businessman's family are in a good category; (b) Business profile; BUMDes was established on November 17, 2015, the Processing Unit was formed in 2020; the organizational structure is complete; Operating capital IDR 64,000,000,-; business life is still low; Labor belongs to the category of small industries. (2) Analysis of production process business using production technology; the use of factors of production has not been efficient; total cost Rp 1,077,136; production from 9.1 Kg; receipt IDR 1,183,000; profit Rp 105,864,-; RCR 1.10; BEP Unit = 6.15 Kg and BEP Rupiah = Rp 799,394; added value Rp 6.981,5/ Kg raw materials. (3) Development strategy; IFE score of 2.77 and EFE value of 3.61; the highest SWOT analysis was high in the ST quadrant of 0.76; QSPM, the highest Total Attractiveness Score (TAS), is a strategy to maintain product quality and create innovations by utilizing existing resources and facilities. (4) Policy implications: internships or comparative studies, efficient use of tools and machinery, minimizing labor wages, maintaining product quality, product innovation, improving infrastructure support, and increasing electrical power supply.

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