Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Pada Akun @semangkoksaja

Rahayu Putri, Anisa (2023) Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Pada Akun @semangkoksaja. Other thesis, Universitas Islam Riau.

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Abstract

In a product marketing, both goods and services are inseparable from the existence of a communication between marketers and consumers. Not only by word of mouth, communication can be done online. By using existing technology such as smartphones, communication can be reached from anywhere and at any time. The more the internet develops, the more features that provide information for free, one of which is Instagram social media. One brand that uses Instagram as a marketing medium is Semangkoksaja. In this study, to explain the problem that the writer will examine based on the background above, the problem is formulated, namely how to use Instagram as a marketing communication medium in terms of the 4P Marketing Mix (Product, Place, Price, Promotion. Then what are the advantages and disadvantages of marketing through Instagram media conducted by Semangkoksaja. The research method used in this study is a qualitative method. Based on research findings, that the use of Instagram as a marketing communication medium used by Semangkoksaja is very helpful. With the features provided by Instagram, everything you want to do doing it is easy, messages can be conveyed directly to the intent and purpose. This is one of the advantages in marketing communications via Instagram.

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