Ilahi, Cicin Kurnia (2023) Pengaruh Kualitas Layanan, Harga Dan Varian Obat Terhadap Kepuasan Pelanggan Apotek Naufal Farma Kubang Jaya, Kecamatan Siak Hulu, Kabupaten Kampar. Other thesis, Universitas Islam Riau.
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Abstract
ABSTRACK The purpose of this study was to determine and analyze service quality, price, and drug variants on customer satisfaction at Naufal Farma Kubang Jaya Pharmacy, Siak Hulu District, Kampar Regency. This research is a quantitative research. The population in this study were customers at the Naufal Farma Kubang Jaya Pharmacy, Siak Hulu District, Kampar Regency. The sampling technique in this study used non-probability sampling with a purposive sampling approach with a total sample of 96 respondents. Data collection techniques in this study using a questionnaire. The data analysis technique in this study used multiple linear regression analysis using SPSS 25. The results of this study indicated that service quality, price, and drug variants had a simultaneous effect on customer satisfaction at Naufal Farma Kubang Jaya Pharmacy, Siak Hulu District, Kampar Regency.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Service Quality, Price, Drug Variants, and Customer Satisfaction | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Riri Wahyuli Wahyuli | ||||||
| Date Deposited: | 27 Mar 2024 09:00 | ||||||
| Last Modified: | 27 Mar 2024 09:00 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/23448 |
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