Analisis Kinerja Keuangan Media Televisi Kabel Lokal Pada Pt. Panam Mitra Media Cabang Pekanbaru

Aldina, Mesra (2023) Analisis Kinerja Keuangan Media Televisi Kabel Lokal Pada Pt. Panam Mitra Media Cabang Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Research conducted on PT. Panam Mitra Media Pekanbaru. The purpose of this study is to find that success in a company can be measured by the level of financial performance in a company and help management manage the company. PT. Panam Mitra Media, which can certainly observe for the company’s health level from year to year, is by evaluating the company’s performance so that it can carry out its operational activities more efficiently and the goals that have been set can be achieved. The research approach used is both qualitative and quantitative descriptive. The reason for the selection of these two research approaches is that the two types of research are strengthening and complementing each other so that research results that will not only be objective, structured and measurable but will also be achieved in depth and factual research. Research results suggest that financial performance analysis is an important indicator for investors, shareholders and employes to consider the situation of a company. Meanwhile, the financial performance ratio of PT. Panam Mitra Media shows that the yield of the liquidity ratio fluatuates every year which shosw that the company’s situation is not good. The solvency ratio also shows the results fuctuating annually but shows the company’s state of good standing. Meanwhile, the annual profitability and activity ratio continues to increase.

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