Fadilah, Hikmahtun (2022) Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Di E-commerce Shopee (Studi Kasus Pada Mahasiswi Manajemen Universitas Islam Riau Angkatan 2018). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of product quality and price on buying interest at E-Commerce Shopee. The population in this research is Management Student of the Islamic University of Riau Batch 2018. This research was conducted by distributing questionnaires to 55 respondents using the Hair formula. Furthermore, data analysis of the processed data using the help of SPSS. The results of this study indicate that the variables of product quality and price partially have a positive and significant effect on buying interest. After the F test was carried out, the product quality and price variables together had a significant effect on buying interest at E-Commerce Shopee.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Price, Interest Buy | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 10 May 2023 02:58 | ||||||
| Last Modified: | 10 May 2023 02:58 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21631 |
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