Pengaruh Celebrity Endorser Terhadap Minat Beli Handphone Di Ps. Store Pekanbaru

Saputra, Roni (2022) Pengaruh Celebrity Endorser Terhadap Minat Beli Handphone Di Ps. Store Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to see the effect of Celebrity Endorser on interest in buying cellphones in PS. Pekanbaru Store. PS Store sales promotions are even carried out by attracting many famous artists and influencers. The use of celebrity creates the impression that consumers are selective in choosing and increasing status by owning what the celebrity uses. Celebrity endorsers as supporters in promotional activities have been going on for quite a long time, because the use of celebrities as endorsers is believed to influence consumer buying interest and then can boost product sales. In this study, field research is used directly to investigate the research location. The data analysis model used in this research is descriptive analysis with a quantitative approach, namely studying the relationship between two or more variables and describing or explaining a problem whose results can be generalized. In this study, it is more concerned with the aspect of the breadth of the data so that the data or research results are considered to be a representation of the entire population. The results of the study indicate that there is an influence of the Celebrity Endorser variable on the interest in buying PS Store followers' mobile phones.

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