Arialdi, Yogi (2022) Analisis Pengaruh Variasi Produk Terhadap Keputusan Pembelian Pada Street Food (Studi Kasus Pada Bundaran Keris Kota Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of product variations on purchasing decisions on Street Food (Case Study at the Keris Roundabout in Pekanbaru City). The population in this study are consumers who buy at the Keris Roundabout Street Food. The sampling technique used in this research is purposive sampling, which is the determination of the sample based on the objectives and considerations of the researcher who will be used as a sample of 100 people. Data collection techniques in this study used questionnaires, interviews and documentation. The data analysis technique in this study uses descriptive analysis and SPSS 26 analysis. The results of this study indicate that product variations have a positive and significant effect on purchasing decisions at the Pekanbaru Keris Roundabout Street Food.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Variations, Purchase Decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 13 Apr 2023 02:57 | ||||||
| Last Modified: | 13 Apr 2023 02:57 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21332 |
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