Feasibility Analysis of Boutique Business Development “Myfashionproject” In Pekanbaru

Agustin, Hamdi and Indrastuti, Sri and Sundari, Eva and Yusrawati, Yusrawati (2023) Feasibility Analysis of Boutique Business Development “Myfashionproject” In Pekanbaru. Journal of System and Management Science, 13 (1). pp. 85-102. ISSN 1816-6075

Text Feasibility Analysis of Boutique Business.pdf - Published Version Download (294kB)

Abstract

Women love fashion so much, moreover fast-changing fashion trend becomes a trend center.The purpose of this study is to analyze the feasibility of developing a home store business, MyFashion Project, by opening a boutique store. The method of this study is a descriptive research method. The data have been taken by doing an observation, a survey, and an interview with businessmen. The data used in this research are quantitative and qualitative data. This study analyses management aspects namely human resources, marketing, finance and operations in the analysis of a feasible study. In addition to using the financial aspect in this study, human resources, marketing and operational aspects are added so that it will produce better decisions. The result of this study shows that boutique business of My Fashion Project is possible to be developed into a boutique shop. The human resource aspect of this business already has an organizational structure and a clear job description, so the work can be done better and professionally. The marketing aspect shows that the result of the respondent’s answer is the selling price of product is affordable and the product quality is good. The operational aspect uses a non-mass production process, so the manufactured product has a various size, color and type. The financial aspect shows that the calculation result is in the eligible category. The results of this study indicate that the development of the MyFashion Project boutique business is feasible to develop into a boutique shop using financial, human resource, marketing and operational aspects. The contribution to theory in research is to add a study assessment method that is feasible, namely aspects of marketing, human resources and operations that have not been done by previous researchers.

Actions (login required)

View Item