Efektivitas Penggunaan Media Iklan Luar Ruang Dalam Upaya Pencegahan Penyebaran Virus Covid-19 Di Kelurahan Sorek Satu Kecamatan Pangkalan Kuras Kabupaten Pelalawan

Zulfando, Arios (2022) Efektivitas Penggunaan Media Iklan Luar Ruang Dalam Upaya Pencegahan Penyebaran Virus Covid-19 Di Kelurahan Sorek Satu Kecamatan Pangkalan Kuras Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

Abstract The Effectiveness of Using Outdoor Advertising Media in Efforts to Prevent the Spread of the Covid-19 Virus in Pangkalan Kuras District Pelalawan District Arios Zulfando NPM: 18 911 0046 Outdoor advertising media such as billboards, banners, and banners have been used by the government as a communication tool to convey messages to appeal and remember the public in an effort to prevent the spread of the COVID- 19 virus which is currently endemic. The purpose of this study was to determine and analyze the Effectiveness of Using Outdoor Advertising Media in Efforts to Prevent the Spread of the Covid-19 Virus in Sorek Satu Village, Pangkalan Kuras District, Pelalawan Regency. This research is included in the type of quantitative descriptive research by determining the number of samples as many as 99 people. Data was collected by distributing questionnaires and observation. Then the data that has been collected is analyzed in depth. The results obtained that the highest score was in the agree category, which was 46.9% for the use of outdoor advertising media in an effort to prevent the spread of the Covid-19 virus in Sorek Satu Village, Pangkalan Kuras District, Pelalawan Regency. The use of outdoor advertising media that is better and carefully planned will have an influence on one's decision making. The use of outdoor advertising media in an effort to prevent the spread of the Covid-19 virus in Sorek Satu Village, Pangkalan Kuras District, Pelalawan Regency has been quite effective.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSetiawan, HarryUNSPECIFIED
Uncontrolled Keywords: Effectiveness, Use, Outdoor Media.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: > Ilmu Komunikasi
Depositing User: Luthfi Pratama ST
Date Deposited: 20 Mar 2023 03:30
Last Modified: 20 Mar 2023 03:30
URI: http://repository.uir.ac.id/id/eprint/21048

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