Strategi Komunikasi Pemasaran Hotel Aryaduta Dalam Mempertahankan Occupancy(Hunian) Di Kota Pekanbaru

Sundawa, Galuh (2022) Strategi Komunikasi Pemasaran Hotel Aryaduta Dalam Mempertahankan Occupancy(Hunian) Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how the Aryaduta Hotel Marketing Communication Strategy In dealing with other hotel industries that continue to develop along with economic developments, resulting in the hotel business competing fiercely to be able to maintain its existence. So with the increasingly fierce competition between hotels, each hotel is required to keep pace with the marketing communication strategy that is owned in Maintaining Occupancy (Occupancy) hotels in Pekanbaru City, and this study uses descriptive research with a qualitative approach aimed at making direct observations to the field. to obtain the necessary data. This research involves 3 informants, namely the Assistant Director of Sales who manages in terms of marketing and sales. From the results of the study, it can be seen that the hotel is aware of the importance of marketing communication for the Arya Duta hotel, therefore Arya Duta always tries to carry out promotional activities that have gone through advertising is one form of marketing communication that occurs to Arya Duta.

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