Suib, Muhammad (2019) Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Honda Scoopy Pada PT. Hoho Marpoyan Damai Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted to determine the dominant factors that influence the purchasing decision of Honda Scoopy at PT. HOHO Pekanbaru Marpoyan Damai. This research was conducted with quantitative descriptive method that uses primary data and secondary data obtained through interviews or interviews and research questionnaires. Respondents taken were 100 consumers who bought Honda Scoopy to be used as research samples. From the results of the study it is known that the most dominant and more influential factors on the purchase decision variable are promotion variables.
| Item Type: | Thesis (Other) | |||||||||
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| Uncontrolled Keywords: | Promotion, Product Quality, Purchasing Decision | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | |||||||||
| Divisions: | > Manajemen | |||||||||
| Depositing User: | Mia | |||||||||
| Date Deposited: | 08 Feb 2023 09:16 | |||||||||
| Last Modified: | 08 Feb 2023 09:16 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/20182 |
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