Putri Salsabila, Tania (2022) Pengaruh Inovasi Produk Dan Orientasi Pasar Terhadap Kinerja Penjualan Pada Usaha Fillet Ikan Patin Di Perusahaan Caneca Food Factory. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine product innovation and market orientation on sales performance of catfish fillets at the Caneca Food Factory company. This sample amounted to 30 people using the method. The method of data analysis was descriptive and quantitative using multiple linear regression and compared using the t test and f test. The results of this study indicate that product innovation, market orientation, has a positive and significant impact on the sales performance of the catfish fillet business at the Caneca Food Factory company.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product innovation, market orientation, and dales performance. | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 20 Jan 2023 02:32 | ||||||
| Last Modified: | 20 Jan 2023 02:32 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19701 |
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