Ahmad Sofi, Hafish (2022) Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Pada CafÉ Sekarsa Coffee & Space Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of product quality, service quality and price on consumer satisfaction at Café Sekarsa Coffee & Space in Pekanbaru. The population in this study are consumers at Café Sekarsa Coffee & Space in Pekanbaru. The sampling technique in this study used incidental sampling with a sample of 100 respondents. Data collection techniques in this study used questionnaires or questionnaires distributed to customers. The data analysis technique in this study used multiple linear regression analysis using SPSS 20. The results showed that product quality, service quality and price had a significant effect on customer satisfaction at Skarsa Coffee & Space Café in Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Service Quality, Price and Customer Satisfaction | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 17 Jan 2023 02:11 | ||||||
| Last Modified: | 17 Jan 2023 02:11 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19548 |
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