Nurhidayah, Siti (2022) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Toko Sejati Kosmetik Di Belilas Kecamatan Seberida Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of product quality and price on purchasing decisions for Wardah cosmetic products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district. This type of research is a quantitative research using descriptive method. The population in this study are consumers who have purchased and consumed Wardah cosmetic products at the age of 17 to 20 years and over in Belilas, Seberida District, Indragiri Hulu Regency, with sampling using non-probability sampling with purposive sampling technique with a sample of 75 respondents. The technique used is multiple linear regression technique. The results showed that the purchasing decision variables (X1), price (X2) and product quality (Y) simultaneously had a significant effect on purchasing decisions (Y) for wardah products at a true cosmtik store in Belilass, Seberida sub-district, Indragiri Hulu district.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality (X1), Price (X2), and Purchase Decision (Y) | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 16 Jan 2023 01:51 | ||||||
| Last Modified: | 16 Jan 2023 01:51 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/19478 |
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