Rahmawati, Suci (2022) Strategi Komunikasi Persuasif Pendamping Program Keluarga Harapan (PKH) Di Desa Pandau Jaya. Other thesis, Universitas Islam Riau.
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Abstract
The Family Capacity Building Meeting inspired this research (P2K2). The objectives of the Family Hope Program will be compromised by KPM's inability to comprehend the information communicated by this facilitator. This study's purpose is to examine the persuasive communication techniques utilized by Family Hope Program facilitators. This research utilizes a qualitative methodology. A qualitative approach is a research method that emphasizes data depth in order to improve the quality of study outcomes. The data analysis technique consists of data reduction, data presentation, and making conclusions. The theoretical foundation is comprised of the communication strategy and the Family Hope Program. The strategy implemented by the facilitator for the Family Hope Program is the result of this research. Target identification is the objective of the PKH Facilitator's Communication Strategy in Pandau Jaya Village. This communication is directed towards Beneficiary Families. Recognize this objective by holding meetings to build family capacity. PKH facilitators evaluated the intent of communication messages using persuasion strategies. The function of communicators in communication; the communicator in this case is a PKH assistant. Posters and films are utilized by PKH facilitators in Pandau Jaya Village as communication tools. PKH participants in Pandau Jaya Village show high regard for PKH facilitators. The facilitator also transmits the opinions and demonstrates the empathy of PKH participants. The final method is the measurement of success (evaluation), and the implementation of the family graduation system towards wealth has led to changes in attitudes and perspectives. The nature of the message communicated by the buddy is both amusing and motivational.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Communication Strategy, Hope Family Program | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 03 Jan 2023 05:15 | ||||||
| Last Modified: | 03 Jan 2023 05:15 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18935 |
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