Analisis Kepuasan Anggota Terhadap Pelayanan Kud Tani Rukun Di Desa Simpang Perak Jaya Kecamatan Kerinci Kanan Kabupaten Siak Provinsi Riau

Pratama, Wiko Andre (2022) Analisis Kepuasan Anggota Terhadap Pelayanan Kud Tani Rukun Di Desa Simpang Perak Jaya Kecamatan Kerinci Kanan Kabupaten Siak Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

Member satisfaction with KUD services determines the level of member participation and KUD progress. The purpose of this study is to analyze: (1) Characteristics of management, employees, members, and KUD profiles; (2) the level of satisfaction of members of KUD services; and (3) a strategy to improve the quality of KUD services. The study used a survey method conducted at KUD Tani Rukun in Simpang Perak Jaya Village, Kerinci Kanan District, Siak Regency, Riau Province. The data analysis used includes qualitative descriptive analysis, Important Performance Analysis (IPA), and the Customer Satisfaction Index (CSI). The results showed that: (1) Characteristics of KUD management, employees, and members showed: the average productive age, the education level of the management and employees was higher than that of KUD members, the working experience of KUD members was much longer than the management and employees, and the number of dependents the families of both the management, employees, and members of the KUD are relatively small. KUD Tani Rukun was officially established in 2005, has 3 business units consisting of waserda, fertilizer and pesticide business units, and TUS (Spray Unit Team), the management and employees are 6 people, the resulting SHU is Rp 150,059,558/year or 3.99%, the capital owned is Rp. 1,592,656,468. (2) The results of the IPA analysis show that the attributes that are the priority to be improved are the skills and knowledge of the management and employees, the disclosure of information on the performance of the KUD, and a fair distribution system of SHU. Meanwhile, the results of the CSI analysis show a value of 78.78%, which means that members are not satisfied with the overall KUD service. (3) Strategies that can be carried out in improving the quality of KUD services are: a) Physical evidence: by changing the design and appearance of the building and the use of uniforms; b) reliability: preparing the cooperative work plan and budget and expenditure plan properly and measurably; c) responsiveness: increasing the number of employees and regularly holding FGD (Focus Group Discussion) between management, employees, members, and all stakeholders; d) guarantees: involving the management and employees in various management training programs for cooperative management as well as to activate the KUD supervisory body; e)

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