Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Toko Oleh-Oleh Dapur Mama Nizam Di Siak Sri Indrapura

Putri, Siti Rahayu Sri Arianto (2022) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Toko Oleh-Oleh Dapur Mama Nizam Di Siak Sri Indrapura. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted using two variables where the variable X is the Store Atmosphere and the Variable Y is the Purchase Decision, the purpose of using these two variables is to see the effect of the Store Atmosphere Variable on the Purchase Decision at Mama Nizam's Kitchen in Siak Indrapura, in this study the researcher used the withdrawal technique. Insidental Sampling sample with a total sample of 100 Respondents of Mama Nizam's Kitchen Consumers, the data obtained in this study were obtained through observation, questionnaires and interviews, then obtained data that had been analyzed using SPSS V.22 for the results of the tests carried out to obtain results. that the Store Atmosphere variable affects Purchase Decisions at Mama Nizam's Kitchen in Siak Indrapura by 88% and 12% is influenced by other variables.

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