Munir, Alvico Fernando (2021) Pengaruh Iklan Shopee Di Televisi Terhadap Minat Beli Konsumen Berbelanja Online Di Kecamatan Kuok Kabupaten Kampar. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether the shopee advertisement on television had an effect on consumer buying interest in online shopping in Kuok District, Kampar Regency. The population in this study are consumers who are in Kuok District. The sampling technique used in this study was the Pusposive Sampling technique by first determining the number of samples to be taken, then the sample selection was carried out based on certain objectives totaling 70 respondents. Data analysis techniques in this study using SPSS 26 with a T test value. The results of this study indicate that shopee advertising on television has a significant effect on consumer buying interest online in Kuok District, Kampar Regency.
| Item Type: | Thesis (Other) | ||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 17 Dec 2022 09:14 | ||||||
| Last Modified: | 17 Dec 2022 09:14 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18433 |
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