Hubungan Kontrol Diri Dengan Perilaku Konsumtif Produk Kecantikan Melalui Online Shopping Di Kalangan Ibu Bhayangkari Polres Indragiri Hilir

Juniarti, Astrid (2022) Hubungan Kontrol Diri Dengan Perilaku Konsumtif Produk Kecantikan Melalui Online Shopping Di Kalangan Ibu Bhayangkari Polres Indragiri Hilir. Other thesis, Universitas Islam Riau.

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Abstract

Consumptive behavior is a pattern of consumer behavior that makes excessive purchases of a product, based on research there are many factors that influence consumptive behavior, one of which is low self-control in consumers. The purpose of this study was to determine the relationship between self-control and consumptive behavior towards beauty products through online shopping among Mrs. Bhayangkari Polres Indragiri Hilir. This population is 180 Mother Bahyangkari. In this study is a cluster random sampling technique, the sample of this study amounted to 124. The data of this study were taken using the self- control scale and consumptive behavior. The research data were analyzed using product moment. The results of this study indicate that there is a negative or significant relationship between self-control and consumptive behavior towards Mrs. Bhayangkari with a correlation coefficient (r) of -0.664 with a value of p = 0.000 (p <0.05), which means the higher self-control, the lower the behavior. consumptive, on the other hand, the lower the self-control, the higher the consumptive behavior. The effective contribution of self-control to consumptive behavior in Bhayangkari Polres Indragiri downstream is 44.1% while the remaining 56.9% is influenced by other factors.

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