Stereotip Budaya Pada Himpunan Mahasiswa Daerah di Pekanbaru

Riauan, Muhd Ar. Imam (2020) Stereotip Budaya Pada Himpunan Mahasiswa Daerah di Pekanbaru. Inter Komunika: Jurnal Komunikasi, 5 (1). pp. 43-56. ISSN 25483749

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Abstract

Cultural stereotyping is a barrier for students in conducting intercultural communication between students and students from other regions. The purpose of this study is to find out how cultural stereotypes occur among students so as to form a group or group of students from their area of origin. The method used in this research is descriptive qualitative with 13 informants. The results of this study indicate that there are five cultures that are well known by students in the city of Pekanbaru. These cultures are Malay, Minang, Javanese, Batak, and Sundanese. Each culture has different cultural stereotypes. There are positive and negative tones. The factors that influence cultural stereotypes in this study are influenced by factors of cultural identity, factors of intercultural interaction, and cultural values themselves. Keywords: Stereotype, Culture, Students, Pekanbaru

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