Pengaruh Transparansi, Kepercayaan, Religiusitas Dan Kemudahan Penggunaan Terhadap Keputusan Generasi Milenial Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.com (Studi Kasus Generasi Milenial Di Kota Pekanbaru)

Wijayanti, Rani (2021) Pengaruh Transparansi, Kepercayaan, Religiusitas Dan Kemudahan Penggunaan Terhadap Keputusan Generasi Milenial Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.com (Studi Kasus Generasi Milenial Di Kota Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and identify the influence of transparency, trust, religiosity and ease of use on the decision of the Millennial Generation to Donate Online on the Kitabisa.com Crowdfunding Platform. The sample in this study amounted to 75 people with the sampling method using purposive non probability sampling. The data analysis method was carried out in a descriptive quantitative manner with multiple linear regression analysis tools. The results showed that transparency, trustworthiness, religiosity, ease of use had a positive and significant influence on the decision of the millennial generation to donate online on the Kitabisa.com crowdfunding platform.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSuryani, SusieUNSPECIFIED
Uncontrolled Keywords: Transparency, Trust, Religiosity, Ease Of Use and The Decision To Donate Online
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Budi Santoso S.E
Date Deposited: 11 Nov 2022 10:35
Last Modified: 11 Nov 2022 10:35
URI: http://repository.uir.ac.id/id/eprint/17589

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