Putri, Noni Nirmala (2022) Strategi Komunikasi Account Officer Konsumer Dalam Mempromosikan Kredit Aneka Guna Di PT.Bank Riau Kepri Cabang Baganbatu. Other thesis, Universitas Islam Riau.
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Abstract
This study entitled "Consumer Account Officer Communication Strategy in Promoting Multipurpose Loans at PT.Bank Riau Kepri Bagan Batu Branch". . The method used in this study is a qualitative method with a descriptive approach. The subjects in this study were consumer account officers, credit account officers and credit deficit leaders and 2 civil servants for various-purpose credit promotion borrowers. The results of this study indicate that there are findings, namely the Consumer Account Officer communication strategy in promoting multi-purpose credit at PT.Bank Riau Kepri Branch Bagan Batu, which is carried out directly and indirectly, directly by promoting multi-purpose credit by coming directly to the intasi- related agencies and conduct events to introduce the product. While indirectly done through media such as social media Facebook and Instagram.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Communication, Communication Strategy | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 28 Oct 2022 02:42 | ||||||
| Last Modified: | 28 Oct 2022 02:42 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16861 |
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