Ditrisnani, Bella (2022) Analisis Bauran Pemasaran Rumah Makan Family Setia di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to analyze the marketing mix at the Family Setia restaurant in Pekanbaru. The population in this study are all consumers who buy food at the restaurant. The sampling technique in this study used a non-random sampling technique where the researcher determined the sampling by setting specific characteristics that were in accordance with the research objectives so that it was expected to be able to answer the research problems totaling 50 people. Data collection techniques in this study using questionnaires, interviews and documentation. The data analysis technique in this study used descriptive analysis. The results of this study indicate that the marketing mix (product, price and place) at the Family Setia restaurant in Pekanbaru has been running well.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Marketing Mix, Product, Price, Place | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 18 Oct 2022 16:29 | ||||||
| Last Modified: | 18 Oct 2022 16:29 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16626 |
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