Pengaruh Nilai Pelanggan Terhadap Loyalitas Pelanggan Pada Agen Sosis Panda Jaya Frozen Food Di Sukajadi Pekanbaru

Latifah, Diana (2021) Pengaruh Nilai Pelanggan Terhadap Loyalitas Pelanggan Pada Agen Sosis Panda Jaya Frozen Food Di Sukajadi Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT Diana Latifah Customer value is the satisfaction between the prospect's evaluation of all the benefits and all the costs of a particular offer and the alternatives presented." The definition which shows that it involves costs and sacrifices, where the customer will accept the cost and will most likely choose the value of the offer, and vice versa, the customer will leave the company's offer and customer loyalty. repeated by a customer because of a commitment to a brand or company. This study aims to see the effect of customer value on customer loyalty at the Panda Jaya Frozen Food Sausage Agent Pekanbaru. The type of research located at the frozen food panda jaya sausage agent in Sukajadi, Pekanbaru is a quantitative descriptive research method in a group, humans an object of a system of thought or a class of events in the present, the results of overall data analysis on customer loyalty at the panda jaya sausage agent frozen food in Sukajad Pekanbaru showed a significant effect with simple linear regression results. Variable X, t-count from this research is 2.542 with t-table (0.05:58) is 1.214 because t-count (2,542) > from t-table (1,214) then Ho is rejected Ha is accepted. With the variable Customer Value has a significant effect on Customer Loyalty at the Panda Jaya Frozen Food Sausage Agent in Sukajadi Pekanbaru. In this study, the number of samples n (60) = 60 and the magnitude of df = 58 and alpha 0.05 can be rtable = 0.185&&if r count is greater than r table and the value is positive then the item or question or indicator is declared valid.

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